Huacall
Huacall is a monthly Google Meet event, where people from various work areas share their creative process, providing ideas and inspiration to the viewers. We at Dōjō Studio took inspiration for the graphic identity from the colorful fruit labels found around Mexico. Playing with this theme, we decided to call the project “huacal”, which is the name for the wooden crates used for transporting fruits and vegetables all over Mexico. We feel this concept helps represent the diversity of ideas found in a "huacal," where great diversity in fruit and ideas can exist. 🍓🍊🍌